Fragmatic is an innovative AI-powered web personalization platform designed to help marketing teams transform visitor data into impactful, real-time user experiences.
Its unique selling point lies in its ability to provide measurable, explainable insights that empower marketers to make data-driven decisions without relying on black-box automation or developer support.
The platform’s AI agents analyze your ideal customer profile, website content, and visitor behavior to identify high-impact actions that boost engagement and conversions.
This includes features like Topic Analytics, which pinpoints the themes driving results or causing friction, and Opportunity Radar, which leverages GA4 data to instantly turn traffic insights into actionable tactics.
Additionally, Re:Call ensures seamless alignment between advertising and on-site user journeys.
All insights are presented with transparent explanations, enabling marketers to review, adjust, and confidently publish personalized experiences—faster learning, higher conversions, and greater human control over AI-driven efforts.
