Blinky is a cutting-edge planning tool designed specifically for digital out-of-home advertising, revolutionizing the way campaigns are created and managed.
Unlike traditional methods that rely heavily on spreadsheets and manual calculations, Blinky leverages advanced artificial intelligence to streamline and optimize campaign planning.
Users simply input campaign objectives, budgets, and key target locations such as points of interest or customer addresses.
The platform then intelligently maps the target audience, analyzes proximity to available inventory, and crafts a detailed, hour-by-hour schedule aligned with real-world factors like foot traffic, commuting patterns, and venue hours.
One of Blinky’s standout features is its dynamic scheduling capability, which adjusts plans based on actual conditions to maximize reach and effectiveness.
It also produces accurate estimations of campaign outcomes, including audience reach and engagement metrics, providing valuable insights before launch.
With seamless export functionality into Blindspot, planning sessions quickly transition from concept to execution, making Blinky the fastest route from campaign brief to billboard deployment.
Its USPs include rapid planning, data-driven decision-making, and tailored scheduling, ensuring advertisers can achieve optimal results efficiently.